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The Mazda MX-5 is an economy roadster that continues to tear up Europe's roads with its alloy wheels, optional soft top, and reliable Mazda engine. To convince UK buyers of the merits of MX-5 ownership, the Japanese car maker launched an aggressive ad campaign this past spring called the Mazda MX-5 National Thrills campaign. That campaign made huge strides in September when the UK's ITV Commercial agreed to get on board.

 

ITV teamed up with Mazda for a sponsorship of the television broadcaster's new “71 Degrees North” reality adventure show. Mazda will be the show's exclusive sponsor through the eight episode run of the program, which takes celebrities on a gruelling trip to mainland Europe's northern most geographic point. Given the marketing slogan of the MX-5 campaign (“Once driven, thrills are harder to find”), Mazda believes it fits in perfectly with the adventure the show will portray. Only time will tell.

 

The big winners in this promotion will be the members of the Mazda Dealer Network. While they will be expected to contribute to the campaign in one form or another, TV ad campaigns tend to take care of themselves for the most part. As the advertisements are shown, dealers just need to be prepared for the customers that walk through the doors.

 

However, the ready-made audience and their expected response doesn't mean the Mazda Dealer Network will be slacking off at all. Quite to the contrary, they plan to continue offering the same level of customer care that loyal Mazda owners have come to expect. Mazda has built their reputation on unrivalled customer service. They are not about to throw it away now.

 

In the UK there are more than 160 dealers throughout the country ready to serve you. Their award-winning service has been ranked first in the automotive industry among more than 25,000 surveyed adults. And impressive sales growth, even as the car industry falters worldwide, is a testament to Mazda's commitment to their customers.

 

The Mazda Academy provides training and support for local dealers, in order that they might benefit their customers to the highest possible degree. On-going training programs mean the local dealers stay in touch with automotive trends on a regular basis. Other things like Mazda's Accident AfterCare service, Digital Service Record programme, and national Used Car Locater service keep bringing new customers into the dealerships. And brand loyalty has never been as good as Mazda enjoys right now.

 

Mazda is the right car for you. Take an afternoon and visit your local Mazda dealer. You will be pleasantly surprised by the way they do business as compared to the competition. Before long, they'll have you saying, “Zoom, zoom.”